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New national display press campaign. A clean and elegant design, using exquisite photography and supported with strong adaptable ‘Face to Face’ copy offering.<br /><br />In addition we were requested to conceive of a new corporate strap line to underpin all the company’s marketing material, and this became <i> Travel Experienced</i>. The line was developed to reflect the company’s unique 250 years heritage, whilst offering a subtle double-meaning in that as a passenger with Cox & Kings, you will truly experience travel. New press campaign to herald the launch of the <i>Maharajas Express</i> - the most luxurious, newly built train in the world offering unique journeys throughout India. <br /><br />Crisp, clean and elegant imagery and typographical layout, with an hint of an Indian flourish, the adverts welcome the reader to the <i>Diamond Age of Travel</i>. A strap line offering that harbours a subtle inference that this extraordinary train is not harking back to a cliched 'golden age' of yesterday, but sets a new standard of travel with its eye firmly set to the future. We developed this one-off 4 week national broadsheet campaign by way of a special promotion. Our brief was to remain true to the C&K ethos of high production values aimed at a high-end audience; but to market some extremely generous travel offers.<br /><br />Subtle, typographically-led and slightly tongue-in-cheek campaign that suggested the reader’s reaction to the proposition, which itself sat below at the base of the page. Simple phrases such as ‘Agog’ & ‘Adjusts Specs’ reflected a gentle, more euphemistic approach to the more predictable mainstream ‘special offer’. We developed this one-off 4 week national broadsheet campaign by way of a special promotion. Our brief was to remain true to the C&K ethos of high production values aimed at a high-end audience; but to market some extremely generous travel offers.<br /><br />Subtle, typographically-led and slightly tongue-in-cheek campaign that suggested the reader’s reaction to the proposition, which itself sat below at the base of the page. Simple phrases such as ‘Agog’ & ‘Adjusts Specs’ reflected a gentle, more euphemistic approach to the more predictable mainstream ‘special offer’.

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