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For the launch of a new on-line fashion accessory provider, BagHappy was to be fun, distinctive and aspirational; whilst retaining sufficient neutrality to sit comfortably with many leading fashion brand names. A launch brand created to complement a new generation of electronically assisted bicycles. Our remit was to create a fun, elegant and stylish brand through typography, colourways and the subtle use of the + symbol; our graphical approach reflected the product’s high precision engineering and aspirational positioning in the specialist marketplace. An existing brand, AITO is one of the most respected and recognised travel industry accreditation awards. The client wanted to bring in a supporting tag line, which underlined one of their key USPs and could be applied across their entire 160+ membership’s websites & print collateral. A specialist tour operator offering bespoke tailor-made and organised trips to the Baltics, we wanted to create an elegant, classical font reflecting the destinations heritage; but add a twist of cool urban chic reflecting the destination of today. A new brand ID was requested for the launch of Environmental Communications TV <br /><br />An environmental news hub designed to provide the latest in environmental news in the form of video, audio, print and images for use by the media and other interested industry groups.

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