Discover The World case studyWild Dog Design has had the privilege to work with Discover The World for over ten years; starting with a comprehensive re-brand, we have been entrusted to manage the guidelines and its application across both traditional and digital marketing collateral.


A family of destination brochures for this leading travel company; with their flagship Iceland brochure winning this year’s coveted Best Brochure category at the Guardian & Observer Travel Awards.<br /><br />The work involves design, artwork, extensive image retouching, preparing for print and print management. Our agency service is exercised across all DTW’s supporting collateral material, from dedicated A5 16pp DM campaigns, personalised DM postcards through to supporting wallets and stationery. Consumer advertisements tailored to a specific product, ensure that the right target audience immediately picks up on the proposition; whilst affording the opportunity to cross-sell additional DTW offerings.<br /><br />In the off-line case illustrated, a Wanderlust magazine advert promoting the company’s range of brochures. On-line adverts created for a Swedish Ice Hotel Campaign. The on-line environment is an increasingly difficult media to gain real impact and importantly click-throughs for the client.<br /><br />To ensure creative & effective success, we used traditional Flash based banners and MPU’s whilst combining this with high resolution video streaming as an innovative approach. In order to be able to stream a beautiful high resolution husky video into an MPU, we used fast download times achieved by hosting the film separately from the MPU itself. A joint affiliate marketing brief from Discover the World, Visit Sweden and The Ice Hotel. The objective was to offer the target audience real clarity as to the benefits of visiting Swedish Lapland. We developed a shallow informative micro-site that delivered the key benefits of visiting Swedish Lapland.<br /><br />A crisp design & stunning imagery, with supporting email campaign achieved an open rate of 25% and click through of up to 35% for the microsite.<br /><br /><a href=http://www.wilddogdesign.co.uk/extranet/dtw-microsite/ target=_blank><span class=blue>View Site»</span></a> A complete site design & development was required to manage a large volume of destination information in a clear yet appealing way.<br /><br />The site was developed with full database support and booking engine linkage. The new website now offers a vastly improved support to their email campaigns and is fully CMS database supported.<br /><br /><a href=http://www.discover-the-world.co.uk/en/ target=_blank><span class=blue>View Site»</span></a> Wild Dog design produced two films for Discover The World, Visit Sweden and The Ice Hotel. The brief was to show what Swedish Lapland is like; the personal experiences of those who have travelled there and the things you can do, from dog sledging to snowmobiles, Ice Sculpting to the Ice Hotel.<br /><br /><a href=newx.php?v=7><span class=blue>Read More»</span></a><br /><br /><a href=http://www.youtube.com/watch?v=-uj0oPLDH1s target=_blank><span class=blue>View Site»</span></a>