Steppes Travel case studySteppes Travel has an established reputation for creating unique and highly specialised tailor-made travel programmes. We were first asked to review their existing brand, and start to implement a programme of ID rationalisation; coupled with new, fresh brochure designs to reflect their position within the travel industry.

Steppes Travel is a well-established market leader. However the established corporate guidelines had begun to morph as new products had been developed over the years.<br /><br />Our first task was to completely rationalize and revisit the existing brand; and deliver a comprehensive sub-brand that was both clean and elegant with bespoke typography & colourways that reflected the nature and culture of this respected company. Following a rationalization of their brand, we designed a complete family of destination specific brochures to reflect faithfully, and complement the company’s product offering.<br /><br />Using exquisite images, and a subtle suite of destination colours the family of brochures are produced in a square format, perfect bound or thread sewn, and printed on the exquisite environmental stock, nutralis. A clean and elegant design was adopted for all consumer and trade advertisements tailored to a specific offering. Clear simple message, with strong call to action ensured that the right target audience immediately picked up on the proposition in spite of a crowded marketplace. As with any successful brand management, a clear part of our brief was to ensure the new revitalized brand & company ethos was implemented at every level of client communication.<br /><br />Consequently we undertook creating master Word Document templates, managed all stationery design & production, sourced environmental stock, including bespoke envelopes, right through to Steppes’ hallmarked personalised client <i>Thank You</i> and <i>Birthday Cards</i>. Our remit was to design a modular exhibition stand that could be reduced and expanded, depending on the exhibition space. Sourcing unique photographic images that could take the 2m enlargement we commissioned the bespoke modular system to meet with the client’s exacting specific requirements. We were asked to design a new web site, plus supporting eDM template for Steppes Travel & Steppes Discovery. This included revisiting the navigation, and building up a series of master navigation templates including flash based interactive map; and creating over 140 dedicated Steppes maps.<br /><br />Working closely with the company’s existing data management company, we ensured all parties concerned were able to secure a smooth transition over to the new dynamic, CMS driven web site. <a href=http://www.steppestravel.co.uk><span class=blue>steppestravel.co.uk</span></a> <br /><a href=http://www.steppesdiscovery.co.uk><span class=blue>steppesdiscovery.co.uk</span></a>