The True Spirit of Swedish Lapland
A joint affiliate marketing brief from Discover the World, Visit Sweden and The Ice Hotel. The objective was to offer the target audience real clarity as to the benefits of visiting Swedish Lapland. We developed a shallow informative microsite that delivered the key benefits of visiting Swedish Lapland.
A crisp design using icons to guide the navigation gave the site a cool ‘Scandinavian’ feel. Stunning imagery and footage delivered in Flash gave a real taste for the location. The supporting 3 emails achieved and open rate of 25% and click through of up to 35% to the microsite.
