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A series of trade advertisements for Collette Worldwide targeting the travel agency client base.<br /><br />The copy and layout allied a personable human message, with a clean and elegant layout creating a professional b2b proposition. Consumer advertisements tailored to a specific product, ensure that the right target audience immediately picked up on the proposition; whilst affording the opportunity to cross-sell additional Discover The World offerings. Consumer magazine display advertisements, promoting the Austrian National Tourist Office’s selection of Austria’s finest spa hotels and resorts. Strong lifestyle message, whilst adhering to strict international corporate guidelines. National press campaign, with notable copy driven message, to tie in with C&K’s unique 250th anniversary celebrations brought home the message of just how incredibly well established this tour operator is. New national display press campaign; highly visual adverts using exquisite photography, coupled with new distinctive company strap line: Travel Experienced. <br /><br />The line was developed to reflect the company’s unique heritage, whilst emphasising the double meaning that as a customer of C&K, you will truly experience travel.

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