Steppes Travel
Wild Dog design have been instrumental with rationalising their existing brand, and designing & print managing two of the new family of brochures.
Steppes Travel is a well-established market leader in exclusive travel destinations. However the established corporate guidelines had begun to morph as new products had been developed over the years. Our first task was to completely rationalize and revisit the existing brand; and deliver a comprehensive sub-brand that was both clean and elegant with bespoke typography reflected the nature and culture of this respected company.
Following a complete rationalization of the Steppes Travel brand, we designed a complete family of destination specific brochures to reflect faithfully, and complement the company’s product offering. Starting first with Steppes Voyages & Steppes Africa, the brochures have been very well received.
Using exquisite images, and a subtle suite of destination colours the family of brochures are produced in a square format, perfect bound or thread sewn, and printed on the exquisite environmental stock, nutralis.
